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Alan Liu
The Lawrence Willson Memorial Lecture,
California Lambda of Phi Beta Kappa Initiation, UCSB, June 1, 2002


H umanities in the
I nformation A ge:
L essons for the C ool
P reface 

Apologia Pro Vita Sua

  • Technology and the Humanities: Why?
    (excerpt from Alan Liu's home page)

 


S ome P rojects 
UCSB English Dept. Digital Projects & Initiatives

Why?

Some examples:


L arger C ontexts 

A Vision of Repose

Claude Lorrain,
Rest on the Flight into Egypt (1644)   
Claude Lorrain, Rest on the Flight into Egypt


Snapshots of "Knowledge Work"

(see also my Palinurus: The Academy and the Corporation – Teaching the Humanities in a Restructured World)


"Postindustrial" knowledge work values "knowledge"

Thomas A. Stewart, Intellectual Capital: The New Wealth of Organizations (1997):

"We grew up in the Industrial Age. It is gone, supplanted by the Information Age. The economic world we are leaving was one whose main sources of wealth were physical. The things we bought and sold were, well, things; you could touch them, smell them, kick their tires, slam their doors and hear a satisfying thud. . . . In this new era, wealth is the product of knowledge. Knowledge and information–not just scientific knowledge, but news, advice, entertainment, communication, service–have become the economy's primary raw materials and its most important products. Knowledge is what we buy and sell. You can't smell it or touch it. . . . The capital assets that are needed to create wealth today are not land, not physical labor, not machine tools and factories: They are, instead, knowledge assets." (p. x)


Knowledge Work values the "new"

In the Ideology of Corporate Business:

  • Michael Hammer & James Champy, Reengineering the Corporation: A Manifesto for Business Revolution (1993):
            
    When someone asks us for a quick definition of business reengineering, we say it means "starting over." It doesn't mean tinkering with what already exists or making incremental changes that leave basic structures intact" (p. 31).

  • Herman Bryant Maynard, Jr., and Susan E. Mehrtens, The Fourth Wave: Business in the 21st Century (1993):
            The First Wave of change, the agricultural revolution, has essentially ended and will not be of concern here. The Second Wave, coincidental with industrialization, has covered much of the Earth and continues to spread, while a new, postindustrial Third Wave is gathering force in the modern industrial nations. We see a Fourth Wave following close upon the Third. (pp. 5-6)

  • Peter Drucker, Managing in Turbulent Times (1980):
            Innovation means, first, the systematic sloughing off of yesterday. (p. 60)

The Ethos of "Creative Destruction"

  • Business Week, Special Double Issue on "The 21st Century Corporation"

    (From lead article on "The Creative Economy," 21-28 Aug. 2000: 76-82):
            Now the Industrial Economy is giving way to the Creative Economy, and corporations are at another crossroads. Attributes that made them ideal for the 20th century could cripple them in the 21st. So they will have to change, dramatically. The Darwinian struggle of daily business will be won by the people—and the organizations—that adapt most successfully to the new world that is unfolding (p. 78)

    ( From concluding Editorial, "The 21st Century Corporation": 278):
            Innovation builds profits . . . In an information economy, companies can gain an edge through new ideas and products that increase in value as more people use them. . . . But the emphasis is on "temporary." Knowledge-based products and networks can quickly disappear in a burst of Schumpeterian creative destruction. So corporations must innovate rapidly and continuously.

In the Ideology of Information Technology

  • Manuel Castells, The Rise of the Network Community (1996)

    "The 'spirit of informationalism' is the culture of 'creative destruction' accelerated to the speed of the optoelectronic circuits that process its signals. Schumpeter meets Weber in the cyberspace of the network enterprise" (p. 199)

  • Michael Dertouzos, What Will Be: How the New World of Information Will Change Our Lives (1998)
  • Bill Gates, The Road Ahead, rev. ed. (1996)



The Art of "Destructive Creation"

The Culture of "cool"

Survey of "cool" and related terms on the Web using major search engines, July 6-7, 1998

AltaVista Infoseek Excite Hotbot Northern Light
Total Pages in Database (millions) 140 30 55 110 67
"cool" Anywhere 5,681,310 2,582,284 676,122 1,614,631 (1,314,428 in North America) 1,424,618 (excluding proprietary pages)
In Page Title 71,444 19,168 N/A 57,773 N/A
In Page Text (excluding links and images) 2,031,469 N/A N/A N/A N/A
In Link(s) on Page 456,529 132,630 N/A N/A N/A
In URL 41,604 7,029 N/A N/A N/A
"cool links" 68,761 3,209 647,140 65,312 82,541
"cool sites" 34,980 1,369 647,140 36,006 83,936
"cool stuff" 34,996 1,121 647,140 64,342 59,405
"cool pages" 1,205 417 647,140 15,221 26,597
"cool cool" 17,347 34 46,690 2,952
(exact phrase)
3,952
"kewl" 97,070 567 11,643 12,167 24,235

"Cool Site" Archives on the Web



Table of Contents of The Laws of Cool: The Culture of Information
: (forthcoming, Stanford Univ. Press, 2003)

INTRODUCTION

1 Literature and Creative Destruction

PART I THE NEW ENLIGHTENMENT

Preface "Unnice Work": Knowledge Work and the Academy
2 The Idea of Knowledge Work

PART II ICE AGES

Preface "We Work Here, But We're Cool"
3 Automating
4 Informating
5 Networking

PART III THE LAWS OF COOL

Preface "What's Cool?"
6 The Ethos of Information
7 Information is Style
8 The Feeling of Information
9 Cyber-Politics and Bad Attitude

HUMANITIES AND ARTS IN THE AGE OF KNOWLEDGE WORK

Preface "More"
10 The Tribe of Cool
11 Educating Cool: Humanities in the Information Age
12 Destructive Creativity: The Arts in the Information Age
13 Viral Aesthetics: A Case Study in Destructive Creativity
14 New Humanities and New Arts: An Alliance for the Future

Coda: Toward the Future Literary

APPENDICES

A. Taxonomy of Knowledge Work
B. Chronology of Downsizing
C. "Ethical Hacking" and Art